effort, and one of the cardinal sins of online dating: a limp, useless message that invites no response and demonstrates no creativity.My “Hey” hangs sadly in the air beside my profile picture, first name and age, unlikely to be returned.But I had to do something or I’m on Bumble, another addition to the ever-expanding world of “female-friendly” dating apps.

Wasn’t this low-stakes, looks-based approach to sex and dating the opposite of what women were looking for? — be after the same things from online dating as men?

“It feels honest,” says Eliza, who thinks the app’s reputation helps all users take things a little less seriously.

“There isn’t the pressure to find the love of your life immediately.

Launched last December, Bumble informs users when they right on Cat Guy almost 20 hours ago.

He’s been my favourite match so far — the Bumble population in Toronto is small but growing — and I wanted to make a good impression with something punchy, not too corny, not too bold.

Just “Hey.” female-friendly dating app something of a white whale in the tech industry right now.Despite this crowded field, none of the apps has broken through with users.The ones currently on the market focus on security and privacy, usually by limiting the ability of male daters to contact female ones.But will a critical mass What Masque Since when February 2015 The sell Subverting the shallowness of some apps, daters in India choose an avatar (instead of a selfie) to flirt anonymously with strangers while they get comfortable.What Siren Since when July 2014 The sell Women keep their pictures private until they decide it’s time to share, while “Wing Women” can forward the profiles of promising suitors to their friends on the app.What The Grade Since when July 2014 The sell Using a school–style A-to-F grading system, people evaluate their matches’ profiles, message quality and overall responsiveness. What Hinge Since when August 2013 The sell The pool is made up of mutual friends, and all education and work info is presented up front, so there won’t be any “I’m a six-foot-tall doctor, but not really! That success with the elusive female demographic has surprised some who saw Tinder primarily as a hookup app.