Users looking to delete their accounts, even those made without the individual's consent, are charged a $19 fee.The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.

The Ashley Madison Agency is the world's largest online Social Networking Community of its kind that caters to people who are already in relationships but still want to date.

The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post all the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.

By July 22, the first names of customers were released by hackers, with all of the user data released on August 18, 2015.

Any follow-up messages between the two members are free after the communication has been initiated.

Ashley Madison also has a real-time chat feature that is metered.

Credits are utilised to pay for a certain time allotment of chat.

The site allows users to hide their account profiles for free.

More data (including some of the CEO's emails) was released on August 20, 2015.

The release included data from customers who had earlier paid a fee to Ashley Madison to allegedly have their data deleted.

Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.

For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.